Partnering with Our Industry Associations is a Win-Win

Stellar has always been a big supporter of the various associations that serve our different markets where we sell. They in turn have offered a plethora of useful information and assistance to us to help us produce a quality product that meets industry standards, as well as helping us reach the end user through trade shows and other events.
It’s always nice to benefit from those relationships and participate in a win-win opportunity. One that I will mention today is the chance to work with the Tire Industry Association (TIA) to host three separate Basic Farm Tire Service (FTS) training classes here at our facility in Garner. Over the 3-day course, participants will have classroom and hands-on training to learn the skills needed for servicing farm, agricultural and construction tire and wheel assemblies. It is a certificate program for the participants.
Typically, in the past, these sessions were held at various association members’ tire shops. While they make it work as best they can, most tire shops are not equipped with facilities to accommodate 15 attendees in a comfortable classroom setting.
Travis Glidden, one of our knowledgeable tire service regional sales manager’s, has been instrumental in these training classes in the past, taking one of our demo units to the location and assisting with the class. He had the idea of us hosting the class here in Garner for TIA. The association was grateful for the offer, and took us up on it since we have a conference room large enough to accommodate the group, and the equipment and space needed for the hands-on portion.
The first class is scheduled for the middle of June and has already filled up. It is unprecedented to be sold out this early, according to the TIA class coordinator. Another class is scheduled for mid-July and the third class in mid-August.
To learn more about the class, visit our home page and click on the FTS link in the Spotlight section of the page, or visit www.tireindustry.org and select Training in the navigation bar.
What a great opportunity to come to Garner- the tire truck manufacturing capital of the world. The attendees will not only learn the safe and proper way to change farm tires and get certified but they’ll get to see the facility where tire service trucks are made.

Product Spotlight – Stellar® TC Series of Cranes

The Stellar® TC Series of cranes offer a combination of European compact design and refinement with American control sensibilities. The TC Series is a tall mast telescopic crane commonly referred to as a “T-Boom” crane. The design offers ultimate compactness to take up minimal bed space, yet offers up to 18.6 feet of hydraulic reach to maximize the load radius of the larger models.

While these cranes are historically operated with a manual control valve requiring the operator to be near or under a suspended load, Stellar has Americanized these cranes through the use of the proprietary Stellar® CDT™ crane control system. Being a “Stellar® CDT™ Equipped” crane means the crane will have a handheld proportional radio remote transmitter with percentage of load feedback to the operator as a standard feature. With the use of the Stellar® CDT™ crane control system, the operator is able to better position themselves around the load and their work area. This means the operator has the ability to be in the best position they deem necessary to get their job done.

The Stellar® TC Series Cranes are normally powered by a PTO and pump located on the truck chassis. Stellar does offer an optional 12V power unit with integral hydraulic reservoir as an option.

Stellar also offers suggested mounting designs for flatbed installations, as well as integral base systems to mount in the front of a truck body. Please consult with your Stellar distributor on which system is right for you.

To view the Stellar® TC Series Cranes click here

ICUEE 2015 – In the Books

The ICUEE (International Construction & Utility Equipment Expo) – also known as the Demo Expo – has come to a close for 2015. While we went into the week expecting sunny and 80 degrees, Mother Nature decided to change her mind on us. In true ICUEE fashion, we endured a day and a half of rain, cool temperatures, and a brisk breeze. It seems it wouldn’t be an ICUEE show without all the extreme weather conditions rolled into those three days.

Stellar had a nice presence at the show this year. Our booth was located in the outdoor “N” lot, in front of the convention center. We displayed our popular TMAX™1 service body and the Stellar® 7621 crane equipped with an E-Link Touch system and the Stellar® CDTplus™ crane control system, and we had the X-Tra-Lift in the booth as well. Booth visitors had the opportunity to see the X-Tra-Lift run up and into the truck and out again, or they could see first hand how the Stellar® Crane operated and get a first-hand look at the real-time load information displayed on the LCD screen on the remote handle. As you wondered the aisles of the show with your umbrella, you were sure to not get far without seeing a Stellar crane in various other booths as well. Some of our distribution, partners and end users had a Stellar crane on display in their booths. It is always fun to see that we’ve made such an impact on and created such a strong presence in this market.

So despite the inclement weather, we managed to collect a solid array of leads that we will be following up on in the next few weeks. We also had the opportunity to meet with several of our current end users and distributors for feedback and great discussions.

A little about the ICUEE Demo Expo – it is the largest event in North America for the utilities and utility contractors seeking new equipment and new technologies for their businesses. It takes place every other year, in Louisville, Ky at the Kentucky Fair and Expo Center. There are over 25 acres of exhibit space, indoor and outdoor, and over 850 exhibitors consuming that space. A majority of the booths have demonstrations and hands-on opportunities for the attendees. The show is owned and run by the AEM, Association of Equipment Manufacturers, which Stellar is an active member. Early reports have indicated that attendance for the 2015 show was at record numbers, hosting over 18,000 attendees.

Next show on the calendar for Stellar Industries is the AIMExpo in Orlando, Florida Oct. 15-18. The X-Tra-Lift will be on display for all the motorcycle dealers and enthusiasts to check out first hand.

Communication

I don’t have as many years of experience as most, if not all of the people reading this, but even in the short amount of time I’ve had dealing with communication on a professional level I have noticed many changes. These changes have varied from the way newsletters are sent out, to the way social media is utilized, to the way dealers are supplied with information and resources, and more. With these changes in the way communication is done and knowing the previous changes of communication before my time, it is very reasonable to think that it will be a fluid and ever changing thing in our lives, so I’m very glad that I have been able to learn the newest techniques and be at the cutting edge of communicative technologies with my time with Stellar Industries.

The area I encountered this the most was when I was helping work on the new Stellar Industries distributor site.  In my perhaps biased opinion, I think it is a much better way to communicate to Stellar Industries’ dealers and make sure that they have every resource that they could possibly need.  Even better, they can have all of that in an easy to use and secure way, for both the employees of Stellar Industries and the end user. Overall, It was a great experience because I was able to make something that will benefit Stellar Industries, its dealers and its customers for the foreseeable future, but also because I was able to learn how to make a user friendly and secure website through WordPress, the web builder tool that we used.  There was a big learning curve involved with using WordPress, but it proved to be worth it in the end.

Keep In Touch.

I just attended a family wedding and I saw friends and family that I haven’t seen for a while, some not since a family funeral a few years ago. Weddings and funerals, joy and sorrow, odd allies, but they do seem to bring people together. Now I ask, how are our customers? Do we only visit or pay attention when there is a pending order or a customer complaint? Both usually gets our attention, but then what? Do we wait again for one or the other? I think we all know that we should stay in contact with our customers on a continuing basis, regardless of pending orders or complaints. The correct frequency varies depending on the customer, their wishes as well as their activity, but definitely not just during a joyful (hopefully) or sorrowful event. Keep in touch, keep them informed and show we care, that is how customer relationships last and stay fresh. And even better, it is how they remember us when that joyful opportunity arises again.