It was an exciting week for us here at Stellar. We finally got to watch the premiere episode of the How It’s Made program on the Science Channel that featured our Telescopic Cranes. Getting to last night’s episode didn’t just happen overnight though. So I’ll share with you a synopsis of how How It’s Made is made.
It was well over a year ago when we had an email come in from the Association of Business and Industry Iowa chapter regarding the opportunity to submit our name and product pitch into the producers of the show – they were trying to feature Iowa based companies and had reached out to the ABI. ABI reached out to its member companies for ideas for the show. I contacted the research manager at the production company, pitched him several of our products, and it was go time from there.
We quickly decided which product to feature, our telescopic cranes – they had never done an episode on them before. From there we had to draft up a step-by-step process of how materials flow through our facility and detail each step of the process. I couldn’t have done all of that without lots of internal help of course, which in usual “Stellar” style, everyone was more than willing to help out. Once that was nailed down, we scheduled a time for the crew to come to Garner. Within weeks, I was escorting a 4-person film crew thru the manufacturing area of Stellar.
It started at 7:30 in the morning on a beautiful May day. Our operations manager, Steve, took the crew on a quick walk through and showed them the steps of the process. They unloaded their van, set up their equipment, and got to work. I should probably mention that this program is produced in Quebec, Canada… so the crew spoke French Canadian! However, they also spoke English very well, so we didn’t have any issues. We spent the remainder of the day moving from step to step, filming each process from various angles. All the employees that were involved bent over backwards to help the crew make the shot perfect. It was very interesting to spend the day watching them work, and to see behind the scenes of what it takes to produce that 4 minute segment. We wrapped up the day just before 5:00 with a final shot of the telescopic crane operating on a mechanics truck. They loaded up their truck and were off. They had another location to be at to film another How It’s Made episode the very next day.
So then the wait began. Finally mid-summer I got to see the script for the voiceover. I gathered a team to review it, we made some tweaks to the script and got that finalized and approved. And then I waited some more. Finally in late September I got to see a rough draft of the footage. I got the team back together, reviewed it, finalized and approved it, and waited once again, until finally, in early March, I was given the airdate. Eleven months after the crew was in Garner we finally got to see the final product! The Premiere was on Thursday night, April 30th, and is sure to be on plenty of reruns in the future. Log-on to the Science Channel website and see if you can catch it! http://www.sciencechannel.com/schedule/
If you didn’t catch the premiere, I hope you have the opportunity to see our Stellar® Telescopic Cranes on this very popular TV Show on an upcoming rerun. It was fun and very interesting to be a part of the project and I’m very proud to work for a company that makes such an outstanding product. I hope you enjoy the episode as much as I enjoyed this entire process.
And so I make sure credit is given properly, I’ll share with you the Science Channel’s Boilerplate they provided me.
About Science Channel
Science Channel, a division of Discovery Communications, Inc. (Nasdaq: DISCA, DISCB, DISCK), is home for the thought provocateur, the individual who is unafraid to ask the killer questions of “how” and “why not.” The network is a playground for those with audacious intellects and features programming willing to go beyond imagination to explore the unknown. Guided by curiosity, Science Channel looks for innovation in mysterious new worlds as well as in its own backyard. Science Channel and the Science Channel HD simulcast reach more than 75 million U.S. households. The network also features high-traffic online and social media destinations, including ScienceChannel.com, facebook.com/Science Channel and twitter.com/Science Channel.
About Discovery Communications
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world’s #1 pay-TV programmer reaching nearly 3 billion cumulative subscribers in more than 220 countries and territories. For 30 years Discovery has been dedicated to satisfying curiosity and entertaining viewers with high-quality content through its global television brands, led by Discovery Channel, TLC, Animal Planet, Investigation Discovery and Science, as well as U.S. joint venture network OWN: Oprah Winfrey Network. Discovery controls Eurosport, the leading pan-regional sports entertainment destination across Europe, Asia Pacific, the Middle East and Africa. Discovery also is a leading provider of educational products and services to schools, including an award-winning series of K-12 digital textbooks, through Discovery Education, and a digital leader with a diversified online portfolio, including Discovery Digital Networks. For more information, please visit www.discoverycommunications.com.