Upcoming Stellar Company Picnic and I Make America Harley Tour

The great Hancock County Fair is in full swing this week, and along with that is the Stellar Industries company picnic, located right in the heart of the fairgrounds.  Saturday afternoon, under the big tent, various Stellar managers will be grilling up good eats, including steaks, pork chops, chicken, brats and hot dogs along with all the fixin’s.  Kids get the opportunity to don a wristband and ride carnival rides to their hearts content.  It’s a great time for employee camaraderie and good times.  Mother Nature appears to be dealing us a perfect summer day with temperatures ranging in the low 80s and sunny skies.  Which is a perfect set-up for the grandstand event, Night of Destruction.  An evening of school bus races, crazy trailer Figure 8 races, and a whole lot more county fair fun.

In addition to all this fun stuff going on in Britt, a visit from the Association of Equipment Manufacturer’s I Make America Harley Tour will be going on as well.  Stop by the display outside the Stellar picnic tent to see a custom painted Harley Davidson motorcycle that will be given away in November to one lucky registrant.  All you need to do is stop by, or visit the website, www.imakeamerica.com, and sign up for the I Make America Campaign.  Have you already signed up?  Then no problem, just visit the website again and simply complete an “Action Alert”.  That will register you for the Harley.

Not familiar with I Make America?  No worries.  In a nutshell, it’s a grassroots campaign that advocates to dramatically improve American manufacturing policies and to create more jobs in the US.  It is headed up by the Association of Equipment Manufacturers, which Stellar is an active member in and supports the campaign.  It doesn’t cost you anything, and you don’t have to commit to anything.  It’s just a way for you to show your support and encourage our leaders in Washington DC to make wise decisions on policies that can effect us as a manufacturer, employer and as an employee owner.  So be sure you stop by the display, check out the bike, sign up for a chance to win, and enjoy the Hancock County Fair!

Do You Have a Plan?

Do you have a plan?

These past couple of days our management team has been on a strategic planning retreat. They are discussing goals and plans for Stellar Industries, Inc. for the next 5, 10, 20 years and probably beyond. I would guess some of the top priorities are to define where we want to be at each of these milestones. How are we going to proceed to adjust to the current growth we are experiencing and the growth we are expecting to see over the next several years? What do we add, what do we eliminate? How do we get better? And I’m sure many other topics are on their list as well.
This got me thinking. What are my individual long-term goals? Have I really sat down and put together my own personal strategic plan? Where do I want to be with my life in 5, 10 and 20 years and how to I successfully get there? Have I ever taken the time to clarify my values? Or what about creating my own personal Mission Statement? These are such great questions. But they are HARD questions! In a person’s personal life there are many aspects to consider, just as in a business. Financial, health, family, marriage, friends, social, career, spiritual, mental, educational, emotional, recreational. So where do I start?

I think a good place to start would be making some lists. A list of things I need and want in my life – sort of a bucket list, but even more detailed with needs, not just wants. Then make a list of my strengths and talents. I need a list of my hopes, dreams and aspirations. From these lists I can start to form a list of specific goals and priorities, and then from there, form an outline as to how I can achieve these goals.

Getting that plan in place is just the first step though. Now comes the hard part. Follow-through. Execution. Living the plan.   I need to schedule time on my calendar to frequently review the plan, which will help keep me focused and on track. However, lest I forget, life also doesn’t always go according to plan, so I must keep in mind that this is a working document, and it may need to be adjusted as life happens to me.  Adjust, modify, and refocus. I must remember to remain realistic, and to let the plan reflect who I am and who I want to be. This is MY plan. This is my path to success and happiness. Now how about you…. Do you have a Plan?

Find Us All Over the CONEXPO/CONAGG Trade Show in Las Vegas

We hope to see you in Las Vegas at the CONEXPO/CONAGG show March 4-8. We would like to invite you to stop by our various booths, as well as be on the lookout for additional Stellar equipment throughout the CONEXPO show. Please review the information below and stop by to see us and all the exciting and new products we are introducing.

We will have a handout in all of our booths that will help you keep track of all the Stellar Industries equipment throughout the show. We will be giving away T-shirts in the Stellar booths. The Stellar, American Eagle and LubeMate booths will all have chances to register for a chance to win the most popular tablet on the market – an Apple® iPad Air.

Stellar Industries
Gold Lot booth 1406 – NEW 12630 Crane, E-Link Control System, Stellar® CDT Plus™ and NEW TMAX body and the Slider50

North Hall booth 11615 – NEW 7621, E-Link Control System, Stellar® CDT Plus™ and NEW TMAX body

American Eagle
South hall booth 61416 – UPDATED compressors, NEW Aluminum Series, HD Drawers and NEW HPI-10K

LubeMate
Silver Lot booth #6521 – FuelMate Trailer and much more

Other Stellar products on display in the following booths – Stop by to check them out.
-Ford Motor Company – 12621 Crane
-Cessna Aircraft Stellar® 7628 Crane on their Mobile Service Unit

We hope to see you there!
www.conexpoconagg.com

What is Search Engine Optimization?

Search Engine Optimization is the practice of improving and promoting a website in order to increase traffic from search engines. There are quite a few of aspects to SEO, from the words on your page to the way other sites link to your website. Sometimes SEO is simply a matter of making sure your site is built in a way that search engines understand it the best.

Search Engine Optimization isn’t just about “engines.” It’s about making your site easier to use and navigate for all users.

Why does my site need Search Engine Optimization?

The majority of web traffic is driven by the major search engines – Google, Bing and Yahoo. Although social media and other types of traffic can generate visits to your website, search engines are the primary method of traffic to your website.

Search engines are unique in that they provided targeted traffic – people looking for what you offer. In our case, we generally target product specific keywords for each product page. If your site cannot be found by search engines or your content cannot be put into their databases, you miss out on potential traffic that could have been driven to your site from the major search engines.

This is just a brief overview of SEO, I hope this helps you better understand Search Engine Optimization.

Why We Implmented a No-Talk Session

A few months ago we implemented a no-talk session for Thursday afternoons in the marketing department. We heard Jason Fried of 37 Signals talk about the importance of not being distracted and disconnecting to get your best work accomplished, so we figured we’d give it a shot. We did this for a couple of reasons; 1.) to increase productivity and 2.) to disconnect. In the marketing department we find that there are many times that we start working on a project and then get distracted by the little things, that eventually throw us off on a pattern or a certain mindset, dependent of the project we’re currently working on.

Increase productivity and disconnecting – We found that when working on a project, especially a creative project that requires design, we needed to be 100% focused and not be distracted by a phone call, IM message or text message, we would need to absolutely disconnect. Once we’re disconnected, we found that good quality work was able to get done, efficiently too.