I always look forward to this time of year. You could say it is because winter is winding down (apparently this year is an exception!) or because college basketball is entering their tournament stage (Go Cyclones & Panthers!!) or because the days are getting longer (Hello Mr. Sun!!!). All these things make me look forward to the first week of March. But the number one reason I look forward to this time of year is the National Truck Equipment Association’s Work Truck Show in Indianapolis.
Stellar Industries has been a member of the NTEA since the first days of our company. NTEA staff have been instrumental in assisting us understand the federal and state regulations under which our products must be designed and built in order to legally to run down our highways. The NTEA also provides a critical resource for us through which we reach our markets. All of our best distributors are long time members of the NTEA. But the most important benefit of being an NTEA member and attending the annual Work Truck show are the people with whom we come in contact.
As we have done for 12 straight years, Stellar will once again host a distributor breakfast the morning before the show opens. This provides us an opportunity to speak with our attending distributors on a one-on-one basis before the hectic pace of the week really picks up. This breakfast meeting also allows us to have our distributors’ undivided attention for 90 minutes to review with them those features of our products and our company that make us the best in our respective market segments. As we have done for every one of these meetings in the past, we will once again be introducing exciting new and improved Stellar products to them at this meeting. It is a great way to kick off the week.
The Work Truck Show is the one annual event where we have the opportunity to renew old friendships with those within our industry that we have worked with, or worked against, for our entire careers. The exhibit hall is always impressive with the millions of dollars of shiny trucks and truck equipment, but it is the people you meet that make the week special. Spending a week in Indianapolis in winter doesn’t sound appealing to a lot of people, but the days always go by too quickly for me.