How How It’s Made is Made!

It was an exciting week for us here at Stellar. We finally got to watch the premiere episode of the How It’s Made program on the Science Channel that featured our Telescopic Cranes. Getting to last night’s episode didn’t just happen overnight though. So I’ll share with you a synopsis of how How It’s Made is made.

It was well over a year ago when we had an email come in from the Association of Business and Industry Iowa chapter regarding the opportunity to submit our name and product pitch into the producers of the show – they were trying to feature Iowa based companies and had reached out to the ABI. ABI reached out to its member companies for ideas for the show. I contacted the research manager at the production company, pitched him several of our products, and it was go time from there.

We quickly decided which product to feature, our telescopic cranes – they had never done an episode on them before. From there we had to draft up a step-by-step process of how materials flow through our facility and detail each step of the process. I couldn’t have done all of that without lots of internal help of course, which in usual “Stellar” style, everyone was more than willing to help out. Once that was nailed down, we scheduled a time for the crew to come to Garner. Within weeks, I was escorting a 4-person film crew thru the manufacturing area of Stellar.

It started at 7:30 in the morning on a beautiful May day. Our operations manager, Steve, took the crew on a quick walk through and showed them the steps of the process. They unloaded their van, set up their equipment, and got to work. I should probably mention that this program is produced in Quebec, Canada… so the crew spoke French Canadian! However, they also spoke English very well, so we didn’t have any issues. We spent the remainder of the day moving from step to step, filming each process from various angles. All the employees that were involved bent over backwards to help the crew make the shot perfect. It was very interesting to spend the day watching them work, and to see behind the scenes of what it takes to produce that 4 minute segment. We wrapped up the day just before 5:00 with a final shot of the telescopic crane operating on a mechanics truck. They loaded up their truck and were off. They had another location to be at to film another How It’s Made episode the very next day.

So then the wait began. Finally mid-summer I got to see the script for the voiceover. I gathered a team to review it, we made some tweaks to the script and got that finalized and approved. And then I waited some more. Finally in late September I got to see a rough draft of the footage. I got the team back together, reviewed it, finalized and approved it, and waited once again, until finally, in early March, I was given the airdate. Eleven months after the crew was in Garner we finally got to see the final product! The Premiere was on Thursday night, April 30th, and is sure to be on plenty of reruns in the future. Log-on to the Science Channel website and see if you can catch it!

If you didn’t catch the premiere, I hope you have the opportunity to see our Stellar® Telescopic Cranes on this very popular TV Show on an upcoming rerun. It was fun and very interesting to be a part of the project and I’m very proud to work for a company that makes such an outstanding product. I hope you enjoy the episode as much as I enjoyed this entire process.



And so I make sure credit is given properly, I’ll share with you the Science Channel’s Boilerplate they provided me.

About Science Channel

Science Channel, a division of Discovery Communications, Inc. (Nasdaq: DISCA, DISCB, DISCK), is home for the thought provocateur, the individual who is unafraid to ask the killer questions of “how” and “why not.” The network is a playground for those with audacious intellects and features programming willing to go beyond imagination to explore the unknown. Guided by curiosity, Science Channel looks for innovation in mysterious new worlds as well as in its own backyard. Science Channel and the Science Channel HD simulcast reach more than 75 million U.S. households. The network also features high-traffic online and social media destinations, including, Channel and Channel.

About Discovery Communications

Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world’s #1 pay-TV programmer reaching nearly 3 billion cumulative subscribers in more than 220 countries and territories. For 30 years Discovery has been dedicated to satisfying curiosity and entertaining viewers with high-quality content through its global television brands, led by Discovery Channel, TLC, Animal Planet, Investigation Discovery and Science, as well as U.S. joint venture network OWN: Oprah Winfrey Network. Discovery controls Eurosport, the leading pan-regional sports entertainment destination across Europe, Asia Pacific, the Middle East and Africa. Discovery also is a leading provider of educational products and services to schools, including an award-winning series of K-12 digital textbooks, through Discovery Education, and a digital leader with a diversified online portfolio, including Discovery Digital Networks. For more information, please visit

Spring is in the Air!

Take a deep breath of that fresh air. Spring is here at Stellar! Just as the grass starts to turn green, the trees bud and the tulips peek out of the ground, so is the new beginning of a fresh selling season that is full of opportunities and new products.
Last week we returned from the National Truck Equipment Association Work Truck Show in Indianapolis, Indiana where we had an opportunity to meet with our distribution and kick off the 2015 spring selling season. We introduced a new line of hydraulic cranes called the TC Series. These cranes offer a combination of compact European design with an American approach to sensible crane control. We saw a need in the American marketplace for a telescopic crane that offers versatile mounting options, and we are meeting that need with the TC Series.
This style of crane is a tall mast telescopic crane commonly referred to as a “T-Boom” crane. This design offers ultimate compactness to take up minimal bed space, yet some models offers up to 18.6 feet of hydraulic reach to maximize the load radius of the larger models.
While this style of crane has historically operated with a manual control valve requiring the operator to be near or under a suspended load, Stellar has stepped it up a notch and incorporated the use of its proprietary Stellar® CDT™ crane control system which operates with a handheld proportional radio remote transmitter. This allows the operators to position themselves in a safe and ideal location around the load and work area to be most effective and efficient. In addition to the remote operation, another new feature to this line is the operator feedback system that our Stellar CDT system offers. The Stellar CDT crane control system alerts the operator of the percentage of load the crane is currently lifting using a series of lights and vibrating pulses in the handled unit.
The introduction of these cranes was a bit of a surprise to our distribution, however it was a very pleasant surprise. Everyone was very receptive to this new offering and is anxious to take it to the marketplace and start placing orders.
The excitement of Spring is in the air… here and throughout our distribution. We are looking forward to all that this wonderful season has in store for us.

2014 Work Truck Show

The National Truck Equipment Association Work Truck Show will once again be held in Indianapolis the first week of March. The Work Truck Show is a very important event for us at Stellar Industries, as it offers us the opportunity to meet and visit with many of our present and future distributors and suppliers in one very busy week.

The NTEA has been an important trade association for Stellar Industries since our company was formed in 1990. Without the NTEA, gathering data on how to interface with the various truck manufacturers truck chassis, confirming road regulations from the various states and provinces, or knowing the type and placement of lights on a truck body would be much more difficult processes. The Work Truck Show not only offers a chance for us to meet our selling partners, but it also provides us with the opportunity to renew our knowledge on important changes that impact our industry through the many educational seminars that are offered during the Work Truck Show.

The 2014 edition of the Work Truck Show provides another reason for all companies of the truck equipment industry to attend. This year marks the 50th anniversary of the National Truck Equipment Association. In the fifty years since the founding of the NTEA, our industry has experienced many changes. Some companies that were once leaders in their market segment are now gone, while new organizations have arisen to take their place. The one constant that has been with our industry all these years has been the NTEA.

Congratulations to the NTEA and the Work Truck Show on fifty successful years of guiding our industry!