Find Us All Over the CONEXPO/CONAGG Trade Show in Las Vegas

We hope to see you in Las Vegas at the CONEXPO/CONAGG show March 4-8. We would like to invite you to stop by our various booths, as well as be on the lookout for additional Stellar equipment throughout the CONEXPO show. Please review the information below and stop by to see us and all the exciting and new products we are introducing.

We will have a handout in all of our booths that will help you keep track of all the Stellar Industries equipment throughout the show. We will be giving away T-shirts in the Stellar booths. The Stellar, American Eagle and LubeMate booths will all have chances to register for a chance to win the most popular tablet on the market – an Apple® iPad Air.

Stellar Industries
Gold Lot booth 1406 – NEW 12630 Crane, E-Link Control System, Stellar® CDT Plus™ and NEW TMAX body and the Slider50

North Hall booth 11615 – NEW 7621, E-Link Control System, Stellar® CDT Plus™ and NEW TMAX body

American Eagle
South hall booth 61416 – UPDATED compressors, NEW Aluminum Series, HD Drawers and NEW HPI-10K

Silver Lot booth #6521 – FuelMate Trailer and much more

Other Stellar products on display in the following booths – Stop by to check them out.
-Ford Motor Company – 12621 Crane
-Cessna Aircraft Stellar® 7628 Crane on their Mobile Service Unit

We hope to see you there!

Marketing With Moving (And Talking) Pictures

“Humans are incredibly visual and powerful, moving images help us find meaning… [and] video helps capture and contextualize the world around us.” – Dan Patterson

There’s a certain beauty to the way a video communicates its message to an audience.  We, the audience, are conditioned to see the world through our five senses (touch, sight, taste, sound, & smell).  But there are two that tend to amplify our emotions, and by doing so, effect our decisions.

Let’s start with the first sense, sight.  Our powerful brain, through our eyes, takes “pictures” of whatever we’re seeing.  This happens so fast that we don’t even notice. In fact, for every second, your brain takes approximately 30 “pictures”.  Through sight, our memories are formed, and our perceptions of the world are established.  While there are always exceptions, this sense binds us together and gives us a sense of visible beauty and visions that are almost universal in relaxing us, like the serene empty beach we place as our desktop background to escape the chills of winter.

The second is sound.  As creatures who communicate verbally, the sounds we make and hear tend to mean the same no matter where we’re from, or what language we speak.  The sounds of joy lift our spirits, while anguish brings tears to our eyes.  Laughter is laughter, and crying is crying.  It’s these sounds, all around us, that remind us we’re alive.

The connection between sight and sound, however, is what makes them most powerful.  When they’re together, like Batman and Robin, they’re an unstoppable force.  Think about it for a second.  If you see only an image, your mind will undoubtedly make a connection to the sound (or noise) that the image, in your experience, should be making.  Just like the “booms” and “whooshes” we make as children playing, we unconsciously understand the sounds of the images we see.  Inversely, when we can hear, but not see, our mind draws a picture of what we’re hearing to complete our understanding of the situation.  And because of the constant stream of sights and sounds into our mind every second of every day, our emotions are conditioned to respond to these stimuli.

So what does this all mean?  Put simply, it means that video marketing is one of the most powerful tools your business possesses to reach customers and spread your message.  Not only for showing the customer what they will be buying and telling them all of the benefits of your product, but for giving them a feeling of comfort, security, and even joy in doing business with you.  By combining images and sound through video, you can pass your message right to the heart (and true decision-maker) of your customers: their emotions.

What is Search Engine Optimization?

Search Engine Optimization is the practice of improving and promoting a website in order to increase traffic from search engines. There are quite a few of aspects to SEO, from the words on your page to the way other sites link to your website. Sometimes SEO is simply a matter of making sure your site is built in a way that search engines understand it the best.

Search Engine Optimization isn’t just about “engines.” It’s about making your site easier to use and navigate for all users.

Why does my site need Search Engine Optimization?

The majority of web traffic is driven by the major search engines – Google, Bing and Yahoo. Although social media and other types of traffic can generate visits to your website, search engines are the primary method of traffic to your website.

Search engines are unique in that they provided targeted traffic – people looking for what you offer. In our case, we generally target product specific keywords for each product page. If your site cannot be found by search engines or your content cannot be put into their databases, you miss out on potential traffic that could have been driven to your site from the major search engines.

This is just a brief overview of SEO, I hope this helps you better understand Search Engine Optimization.