Search Engine Optimization is the practice of improving and promoting a website in order to increase traffic from search engines. There are quite a few of aspects to SEO, from the words on your page to the way other sites link to your website. Sometimes SEO is simply a matter of making sure your site is built in a way that search engines understand it the best.
Search Engine Optimization isn’t just about “engines.” It’s about making your site easier to use and navigate for all users.
Why does my site need Search Engine Optimization?
The majority of web traffic is driven by the major search engines – Google, Bing and Yahoo. Although social media and other types of traffic can generate visits to your website, search engines are the primary method of traffic to your website.
Search engines are unique in that they provided targeted traffic – people looking for what you offer. In our case, we generally target product specific keywords for each product page. If your site cannot be found by search engines or your content cannot be put into their databases, you miss out on potential traffic that could have been driven to your site from the major search engines.
This is just a brief overview of SEO, I hope this helps you better understand Search Engine Optimization.