Stellar Debuts ‘We Are Stellar’ Initiative at CONEXPO 2023


Las Vegas, Nevada — Stellar, a 100% employee-owned and operated manufacturer of high-quality mechanic trucks and cranes, tire service trucks, hooklift, roll-off & container trucks, utility & telecom trailers, and service truck & van accessories, is excited to be a part of CONEXPO 2023. The manufacturer will be showcasing its new brand-, customer- and distributor-focused approach with its unified initiative “We Are Stellar” at this year’s show in West Hall — booth W43845. Stellar will conduct product walkarounds between 10 a.m. and 2 p.m. each day of the show, and is also excited to host Gold Rush stars Dave Turin and Nathan Clark throughout the week.

Popular equipment such as TMAX™ Mechanic & Service Trucks, Service Cranes, Tire Trucks & Manipulators and Hooklift, Roll-off & Container Trucks have long carried the Stellar name. Products from other brands, such as American Eagle®, MD Products & Solutions and Roose are also included in the Stellar family. As part of the We Are Stellar initiative, the brands will be united under the Stellar name to form a stronger-than-ever lineup of equipment and solutions. Some of the well-known products that will be showcased at CONEXPO under one Stellar name include:

As part of the We Are Stellar initiative, the company will also be debuting a new, user-friendly website that will feature all of its products in one place. The site will be a one-stop shop for all things Stellar with enhanced navigation and an improved user experience.

Stellar products and unparalleled support go hand-in-hand, that’s why Stellar developed the Parts Distribution Center (PDC). The PDC is a 20,000-square-foot facility that can ship a majority of common service part orders in 24 hours or less to help minimize downtime. From the PDC to Stellar’s dedicated customer service team and experienced network of distributors, the manufacturer is able to prioritize quality productivity.

Continuing to build on this platform is the great partnerships that have developed over the years between Stellar and its customers. This includes support from Nathan Clark and Dave Turin from the Discovery Channel show “Gold Rush: Dave Turin’s Lost Mine.” Both Clark and Turin will be in the Stellar booth during CONEXPO, giving away autographed Stellar hats and sharing how they overcome challenges on their jobsites with Stellar equipment.

“I love the aluminum body,” Clark, a longtime mechanic, told Service Truck Magazine about his TMAX 2-11 in a recent feature. “It saves weight, and it lasts forever because it doesn’t rust or bubble off the paint. The dust in a lot of mines is corrosive, and they use salt on the roads up north, so aluminum is the way to go.”

Showgoers can find Clark in the Stellar booth on Wednesday, March 15, from 10 a.m. to 2 p.m. Dave Turin will be in the Stellar booth Tuesday, March 14, through Friday, March 17, from 11 a.m. to noon and again from 3 p.m. to 4 p.m. each day.

Additionally, attendees are invited to join Clark and Tim Davison, Vice President of Sales and Marketing at Stellar, at the “Overcoming Off-Highway Repairs: The Future of Maintenance” panel in the Festival Lot Community Zone at 2:30 p.m. on Friday of the show. The two will join other industry experts to discuss off-highway equipment repair challenges, trends and solutions to reduce downtime. The event is free to attend.

Lastly, a one-of-a-kind experience rounds out the manufacturer’s CONEXPO footprint. Stellar will be showcasing a completely refurbished 1960s Peterbilt chassis with a Stellar® Mechanic Truck body on display. The Doug Veerkamp General Engineering, Inc. setup features a retrofit cab and hood with a new TMAX body.

1960s Peterbilt chassis with a Stellar Mechanic Truck body

Stellar equipment, product experts, the Gold Rush stars and the refurbished chassis will all be available in the Stellar booth, which is located in the West Hall — Booth W43845. To schedule your meeting with the Stellar team at CONEXPO, please visit: