Stellar Welcomes Two Seasoned Professionals to Propel Demountable Sales


Stellar Industries, a 100% employee-owned and -operated manufacturer of high-quality mechanic trucks, cranes, tire service trucks, hooklifts, trailers and service truck and van accessories, proudly announces the addition of two accomplished sales professionals to its team. Rick Schoenfelder and Robert Pena have joined the Stellar team as Regional Sales Managers, each bringing extensive industry experience and a passion for driving growth in the demountable line sector (Hooklift, Roll-Off and Container Trucks).

Schoenfelder, appointed as the Regional Sales Manager for the North Central Region, brings over 35 years of sales expertise to Stellar. With a robust background in parts and service management, as well as sales and dealer development within the trailer industry, Schoenfelder is poised to spearhead Stellar’s expansion efforts across North and South Dakota, Nebraska, Iowa, Minnesota, Wisconsin, Illinois, Ohio, Indiana and Michigan.

“I am most looking forward to the opportunity to foster meaningful connections with our distributors and partners, and to work collaboratively toward achieving shared goals,” Schoenfelder said. “Building strong relationships and delivering exceptional experiences are the cornerstone of success in any industry, and I am excited to contribute to Stellar’s commitment to providing the best customer experience possible.”

“With this new role comes a wealth of opportunities to innovate, expand our market presence and deepen our relationships with customers,” Schoenfelder added. “It also presents its fair share of challenges, such as navigating competitive landscapes, adapting to evolving customer needs and ensuring seamless coordination across diverse teams. Embracing these challenges head on will allow us to unlock new avenues for growth and reinforce our position as industry leaders.”

In his new capacity, Schoenfelder will focus on business development, customer relationship management, sales strategy, training and support, market analysis and product development feedback. Based in Tea, South Dakota, Schoenfelder enjoys spending quality time with his wife, two children and two grandchildren, and pursuing his passion for riding his Harley Davidson motorcycle when he’s not driving sales initiatives.

Pena, assuming the role of Regional Sales Manager for the South Central Territory, brings 11 years of experience as an Aftermarket Sales Representative at Rush Enterprises. Pena’s expertise lies in developing new accounts, recovering lost accounts and managing established accounts.

Pena expressed his excitement about the opportunities in his new role: “I am genuinely excited about the potential for professional growth and development that this role offers. My challenges will be chassis and raw materials, but overcoming these obstacles will not only enhance my skills, but also contribute to the success and expansion of Stellar in the demountable line market in the South Central Territory.”

Based in Haslet, Texas, Pena’s personal interests include traveling, coaching competitive soccer and hosting family gatherings for cookouts.

For more information, contact our team.